Underdogs Group acquires Nextatlas

Underdogs Group acquires Nextatlas, bringing AI-driven trend forecasting directly into our integrated MadTech ecosystem. This strategic move is part of our broader vision to integrate the entire value chain, creating high-value group synergies that combine our strategic and execution capabilities with Nextatlas's predictive models and cultural data analysis.
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Founded in Turin in 2012 by Luca and Alessio Morena, Nextatlas is one of the world's first AI-driven trend forecasting platform. It analyzes real-time content published by over 300,000 early adopters, transforming cultural signals into actionable predictions that international brands in fashion, beauty, and food & beverage rely on to anticipate consumer behavior.
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With this acquisition, we create a high-value synergy that allows us to deliver end-to-end projects grounded in validated predictive insights for our clients. In turn, our horizontal market presence and execution engine provide Nextatlas with the scale and infrastructure needed to accelerate its growth trajectory.
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As predictive models evolve, trend forecasting is shifting from static, outsourced reports into an embedded capability within business processes, continuously queried by AI agents. At Underdogs Group, we provide the complete operating layer to turn these foresight models into seamless, full-funnel execution.
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By bringing predictive intelligence natively into our ecosystem, we continue our mission to eliminate technological complexity and empower ambitious brands to scale with clarity.
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Andrea D'Aietti, CEO & Co-Founder, Underdogs Group